Radio Indigo

In Bangalore, Radio Indigo is one FM station that tries to be different, by playing music that differentiates it from the rest (Western pop/rock, Classic rock, Jazz and World music). Before hitting the FM airwaves, Indigo had a presence on the Worldspace satellite radio in the early 2000s. Much of my Sunday mornings during that time was largely devoted to Indigo, which had some great programs on weekend. While other channels have revised their genre of music for more foot print and ad revenues, Radio Indigo has completely stuck to its roots, thanks to the visionary owner Rajeev Chandrasekhar.

Mint has profiled Mr. Chandrasekhar in its weekend edition, Lounge.

Chandrasekhar’s involvement in the media will also extend to a 2-hour programme
that he will host on his FM station. It will “play blues, contemporary rock…” It
won’t just be about the music he likes, Chandrasekhar says. “If the point of
having a radio station is to play only music I like, it would be cheaper to buy
a music player rather than invest Rs35 crore in running a station,” he adds.