GroupM study reveals that Radio takes 3% of the Indian media advertising pie, TV at 36% while newspapers still keeps the lions share. 
Mint reports:
The media story in India is very different from that in the West. traditional media such as newspapers and magazines are holding their own here in the face of new media, unlike in many countries where print has been losing readers, and thereby advertising revenue, to the Internet. Both the newspaper and the television — the two biggest businesses in the media market here — are witnessing high growth rates, and are the primary choice for advertisers.
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